Brands at Risk

Why brand communities are the new battleground for reputation

Harmful content has found a home on brand-sponsored social media channels, threatening brand reputation and undermining social media advertising. Learn more in this ground‑breaking report.

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What we heard

The rise of harmful content on brand-owned social media channels is creating new pressures on already under-resourced social media teams. Consumers are paying attention and harmful content is influencing their purchasing decisions and perceptions of a brand.

Download the Report