Pharma Edition

Communications Leaders Risk Survey

Digital chatter has accelerated the risk landscape for pharma brands. Our latest survey reveals which risks pharma communications leaders are most concerned about, and how the risk signals embedded within digital chatter can protect their brands from reputational damage.

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What we heard

Resolver surveyed more than 100 in-house communications leaders to reveal the risk areas where pharma professionals outpace or lag their cross‑industry peers in readiness for a crisis. Of the pharma communications professionals surveyed:

82% say they are taking on more responsiblity for identifying risks.

76% say they expect to face three or more crises this year.

64% expect to face a crisis ignited by misinformation.

Key findings

  • Pharma communicators expect to encounter more crises than their peers
  • Societal risks are top of mind for nearly all pharma communicators
  • Pharma communicators are preparing for a rise in misinformation
  • Digital chatter has shortened response times for pharma communications teams
  • New risk intelligence solutions are critical for building resilience in pharma

Download the survey

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