Brands at Risk

Why brand communities are the new battleground for reputation

Harmful content has found a home on brand-sponsored social media channels, threatening brand reputation and undermining social media advertising. Learn more in this ground‑breaking report.

consent-box
By clicking the button below you agree to our Terms of Service and Privacy Policy.
If you see this, leave it blank.

What we heard

The rise of harmful content on brand-owned social media channels is creating new pressures on already under-resourced social media teams. Consumers are paying attention and harmful content is influencing their purchasing decisions and perceptions of a brand.

Download the Report

What's inside

The rise of harmful content on brand-owned social media channels is creating new pressures on already under-resourced social media teams. It’s negatively influencing brand reputation and consumer purchasing decisions.

  • Harmful content on brand-owned social media pages damages reputation.
  • Harmful content on social media ads negatively influences purchase decisions.
  • Divisive societal issues can create surges in harmful content on brand-owned pages.

Download the report today

Download now

What to do next

Social media teams can’t be everywhere at once, 24 hours a day. If your social media team has experienced a rise in harmful content on brand-owned social media pages or ad campaigns:

  1. Download the report to understand the risks to your brand’s reputation and social media ad campaign ROI.
  2. Use the audit questions in the report to evaluate your team’s readiness to respond to surges in harmful content.
  3. Contact us for a customized ROI analysis of how Resolver can help.