Brands at Risk
Why brand communities are the new battleground for reputation
Harmful content has found a home on brand-sponsored social media channels, threatening brand reputation and undermining social media advertising. Learn more in this ground‑breaking report.
What we heard
The rise of harmful content on brand-owned social media channels is creating new pressures on already under-resourced social media teams. Consumers are paying attention and harmful content is influencing their purchasing decisions and perceptions of a brand.
What's inside
The rise of harmful content on brand-owned social media channels is creating new pressures on already under-resourced social media teams. It’s negatively influencing brand reputation and consumer purchasing decisions.
- Harmful content on brand-owned social media pages damages reputation.
- Harmful content on social media ads negatively influences purchase decisions.
- Divisive societal issues can create surges in harmful content on brand-owned pages.
Download the report today
Download nowWhat to do next
Social media teams can’t be everywhere at once, 24 hours a day. If your social media team has experienced a rise in harmful content on brand-owned social media pages or ad campaigns:
- Download the report to understand the risks to your brand’s reputation and social media ad campaign ROI.
- Use the audit questions in the report to evaluate your team’s readiness to respond to surges in harmful content.
- Contact us for a customized ROI analysis of how Resolver can help.
