How brands can prepare for social media risk
Boardrooms and their executives are aware of the potential risks posed by social media channels, but many continue to underestimate the impact of those risks.
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We surveyed 100 c-suite executives at Fortune 100 companies to better understand their perceptions of social media, the risks it poses, and the preparedness of their organizations. Titles ranged from CEO to CMO and represent a cross-section of the executives currently managing elite businesses. The results were both surprising and informative for any team or leader tasked with managing brand reputation and social media channels.
What We Heard
Resolver surveyed more than 100 Fortune 500 leaders to reveal the risk areas that pose the most harm to brands. Of the corporate leaders surveyed, we found:
of survey respondents said their organization would face greater digital risk in 2024.
believe their brand will face multiple reputational crises in the coming year.
believe that at least one of these crises will stem from disinformation or misinformation.
Key Findings
- The majority of executives are aware of the risks themselves, but do not correctly correlate them with financial consequences for their brands or personal consequences for their careers.
- 65% of respondents agreed that their companies are likely to be targeted by internet-savvy actors intent on damaging their brands in the next year.
- 4 in 5 of respondents cite brand and corporate reputations as a consequence of identifying or responding to risks too late.
